Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/50457
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management Studies | en_US |
| dc.date.accessioned | 2015-10-08T12:49:52Z | - |
| dc.date.available | 2015-10-08T12:49:52Z | - |
| dc.date.issued | 2015-10-08 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/50457 | - |
| dc.description.abstract | Abstract available | en_US |
| dc.format.extent | 170p. | en_US |
| dc.language | English | en_US |
| dc.relation | - | en_US |
| dc.rights | university | en_US |
| dc.title | An empirical evaluation of brand extension strategies of indian banks | en_US |
| dc.title.alternative | - | en_US |
| dc.creator.researcher | Padmanabhan, Rishikesh | en_US |
| dc.subject.keyword | Banks | en_US |
| dc.subject.keyword | Empirical | en_US |
| dc.subject.keyword | Evaluation | en_US |
| dc.subject.keyword | Strategies | en_US |
| dc.description.note | Bibliography p.163 - 170 and Appendix given | en_US |
| dc.contributor.guide | Chandrasekar, K S | en_US |
| dc.publisher.place | Chennai | en_US |
| dc.publisher.university | Vels University | en_US |
| dc.publisher.institution | School of Management Studies | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | 2014 | en_US |
| dc.date.awarded | n.d. | en_US |
| dc.format.dimensions | - | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | School of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 60.65 kB | Adobe PDF | View/Open |
| 02_abstract.pdf | 16.97 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 9.11 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 8.02 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 24.94 kB | Adobe PDF | View/Open | |
| 06_tables.pdf | 15.68 kB | Adobe PDF | View/Open | |
| 07_figures.pdf | 5.67 kB | Adobe PDF | View/Open | |
| 08_abbreviations.pdf | 6.07 kB | Adobe PDF | View/Open | |
| 09_notations.pdf | 7.53 kB | Adobe PDF | View/Open | |
| 10_chapter1.pdf | 79.32 kB | Adobe PDF | View/Open | |
| 11_chapter2.pdf | 194.9 kB | Adobe PDF | View/Open | |
| 12_chapter3.pdf | 122.57 kB | Adobe PDF | View/Open | |
| 13_chapter4.pdf | 695.11 kB | Adobe PDF | View/Open | |
| 14_chapter5.pdf | 63.87 kB | Adobe PDF | View/Open | |
| 15_conclusion.pdf | 42.35 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 45.87 kB | Adobe PDF | View/Open | |
| 17_appendix.pdf | 36.56 kB | Adobe PDF | View/Open | |
| 18_list_of_publications.pdf | 10.06 kB | Adobe PDF | View/Open |
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