1. Shodhganga@INFLIBNET
  2. Madurai Kamaraj University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/504299
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-08-03T08:48:43Z-
dc.date.available2023-08-03T08:48:43Z-
dc.identifier.urihttp://hdl.handle.net/10603/504299-
dc.description.abstractnewline
dc.format.extentP.279
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA study on the impact of celebrity endorsement on Indian brands
dc.title.alternative
dc.creator.researcherG. VIJAYA KUMAR
dc.subject.keywordA study on the impact of celebrity endorsement on Indian brands
dc.subject.keywordEndorsement on Indian brands
dc.subject.keywordMarketing communication
dc.description.note
dc.contributor.guideR. VARADARAJAN
dc.publisher.placeMadurai
dc.publisher.universityMadurai Kamaraj University
dc.publisher.institutionDepartment of Commerce
dc.date.registered
dc.date.completed2005
dc.date.awarded2005
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File509.97 kBAdobe PDFView/Open
02_preliminary pages.pdf7.75 MBAdobe PDFView/Open
03_chapter 1.pdf28.28 MBAdobe PDFView/Open
04_chapter 2.pdf12.36 MBAdobe PDFView/Open
05_chapter 3.pdf24.59 MBAdobe PDFView/Open
06_chapter 4.pdf16.04 MBAdobe PDFView/Open
07_annexures.pdf12.97 MBAdobe PDFView/Open
80_recommendation.pdf9.82 MBAdobe PDFView/Open
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