Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/504299
| Title: | A study on the impact of celebrity endorsement on Indian brands |
| Researcher: | G. VIJAYA KUMAR |
| Guide(s): | R. VARADARAJAN |
| Keywords: | A study on the impact of celebrity endorsement on Indian brands Endorsement on Indian brands Marketing communication |
| University: | Madurai Kamaraj University |
| Completed Date: | 2005 |
| Abstract: | newline |
| Pagination: | P.279 |
| URI: | http://hdl.handle.net/10603/504299 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 509.97 kB | Adobe PDF | View/Open |
| 02_preliminary pages.pdf | 7.75 MB | Adobe PDF | View/Open | |
| 03_chapter 1.pdf | 28.28 MB | Adobe PDF | View/Open | |
| 04_chapter 2.pdf | 12.36 MB | Adobe PDF | View/Open | |
| 05_chapter 3.pdf | 24.59 MB | Adobe PDF | View/Open | |
| 06_chapter 4.pdf | 16.04 MB | Adobe PDF | View/Open | |
| 07_annexures.pdf | 12.97 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 9.82 MB | Adobe PDF | View/Open |
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