1. Shodhganga@INFLIBNET
  2. Madurai Kamaraj University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/503310
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-07-31T09:41:49Z-
dc.date.available2023-07-31T09:41:49Z-
dc.identifier.urihttp://hdl.handle.net/10603/503310-
dc.description.abstractnewline
dc.format.extentP.412
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleAdvertising industry a study with special reference to print media and intermediaries
dc.title.alternative
dc.creator.researcherP. AKBAR BATCHA
dc.subject.keywordAdvertising industry
dc.subject.keywordintermediaries
dc.subject.keywordprint media
dc.description.note
dc.contributor.guideS. VADIVELU
dc.publisher.placeMadurai
dc.publisher.universityMadurai Kamaraj University
dc.publisher.institutionDepartment of Commerce
dc.date.registered
dc.date.completed2001
dc.date.awarded2001
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File378.13 kBAdobe PDFView/Open
02_preliminary pages.pdf5.53 MBAdobe PDFView/Open
03_chapter 1.pdf29.95 MBAdobe PDFView/Open
04_chapter 2.pdf16.33 MBAdobe PDFView/Open
05_chapter 3.pdf19.5 MBAdobe PDFView/Open
06_chapter 4.pdf14.66 MBAdobe PDFView/Open
07_chapter 5.pdf27.62 MBAdobe PDFView/Open
08_annexures.pdf2.62 MBAdobe PDFView/Open
80_recommendation.pdf13.61 MBAdobe PDFView/Open
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