Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/503310
| Title: | Advertising industry a study with special reference to print media and intermediaries |
| Researcher: | P. AKBAR BATCHA |
| Guide(s): | S. VADIVELU |
| Keywords: | Advertising industry intermediaries print media |
| University: | Madurai Kamaraj University |
| Completed Date: | 2001 |
| Abstract: | newline |
| Pagination: | P.412 |
| URI: | http://hdl.handle.net/10603/503310 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 378.13 kB | Adobe PDF | View/Open |
| 02_preliminary pages.pdf | 5.53 MB | Adobe PDF | View/Open | |
| 03_chapter 1.pdf | 29.95 MB | Adobe PDF | View/Open | |
| 04_chapter 2.pdf | 16.33 MB | Adobe PDF | View/Open | |
| 05_chapter 3.pdf | 19.5 MB | Adobe PDF | View/Open | |
| 06_chapter 4.pdf | 14.66 MB | Adobe PDF | View/Open | |
| 07_chapter 5.pdf | 27.62 MB | Adobe PDF | View/Open | |
| 08_annexures.pdf | 2.62 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 13.61 MB | Adobe PDF | View/Open |
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