Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/50300
| Title: | A study of impact of sales promotion schemes on product preferences brand perception with reference to select fmcg products |
| Researcher: | Kasturay, Amrita S |
| Guide(s): | Kar, Chitta Ranjan and Tripathy, Bijoy Krishana |
| Keywords: | Product Promotion |
| Upload Date: | 6-Oct-2015 |
| University: | Pt. Ravishankar Shukla University |
| Completed Date: | 2000 |
| Abstract: | None |
| Pagination: | 114p. |
| URI: | http://hdl.handle.net/10603/50300 |
| Appears in Departments: | Department of Linguistics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 269.82 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 49.02 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 52.55 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 54.59 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 68.31 kB | Adobe PDF | View/Open | |
| 06_prelude.pdf | 133.12 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 587.34 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 647.33 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 491.93 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 298.31 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 692.73 kB | Adobe PDF | View/Open | |
| 12_conclusion.pdf | 202.3 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 167.52 kB | Adobe PDF | View/Open |
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