1. Shodhganga@INFLIBNET
  2. Panjab University
  3. University Business School
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/502812
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DC FieldValueLanguage
dc.coverage.spatialManagement
dc.date.accessioned2023-07-28T08:20:45Z-
dc.date.available2023-07-28T08:20:45Z-
dc.identifier.urihttp://hdl.handle.net/10603/502812-
dc.format.extentxxi, 310p.
dc.languageEnglish
dc.relation-
dc.rightsuniversity
dc.titleImpact of influencer strategies on digital buying behavior an empirical study among consumers
dc.title.alternative
dc.creator.researcherPallavi
dc.subject.keywordConsumer Attitude
dc.subject.keywordCustomer Engagement
dc.subject.keywordElaboration Likelihood Model
dc.subject.keywordIndia
dc.subject.keywordInfluencer Marketing
dc.description.noteBibliography 287-310p. Annexure I-XXIIp.
dc.contributor.guideGoyal, B.B.
dc.publisher.placeChandigarh
dc.publisher.universityPanjab University
dc.publisher.institutionUniversity Business School
dc.date.registered2019
dc.date.completed2022
dc.date.awarded2024
dc.format.dimensions-
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:University Business School

Files in This Item:
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01_title.pdfAttached File15.91 kBAdobe PDFView/Open
02_prelim page.pdf500.81 kBAdobe PDFView/Open
03_chapter-1.pdf317.46 kBAdobe PDFView/Open
04_chapter-2.pdf551.45 kBAdobe PDFView/Open
05_chapter-3.pdf590.56 kBAdobe PDFView/Open
06_chapter-4.pdf421.43 kBAdobe PDFView/Open
07_chapter-5.pdf1.83 MBAdobe PDFView/Open
08_chapter-6.pdf342.6 kBAdobe PDFView/Open
09_annexure.pdf607.61 kBAdobe PDFView/Open
80_recommendation.pdf356.37 kBAdobe PDFView/Open
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