Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/502812
| Title: | Impact of influencer strategies on digital buying behavior an empirical study among consumers |
| Researcher: | Pallavi |
| Guide(s): | Goyal, B.B. |
| Keywords: | Consumer Attitude Customer Engagement Elaboration Likelihood Model India Influencer Marketing |
| University: | Panjab University |
| Completed Date: | 2022 |
| Pagination: | xxi, 310p. |
| URI: | http://hdl.handle.net/10603/502812 |
| Appears in Departments: | University Business School |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 15.91 kB | Adobe PDF | View/Open |
| 02_prelim page.pdf | 500.81 kB | Adobe PDF | View/Open | |
| 03_chapter-1.pdf | 317.46 kB | Adobe PDF | View/Open | |
| 04_chapter-2.pdf | 551.45 kB | Adobe PDF | View/Open | |
| 05_chapter-3.pdf | 590.56 kB | Adobe PDF | View/Open | |
| 06_chapter-4.pdf | 421.43 kB | Adobe PDF | View/Open | |
| 07_chapter-5.pdf | 1.83 MB | Adobe PDF | View/Open | |
| 08_chapter-6.pdf | 342.6 kB | Adobe PDF | View/Open | |
| 09_annexure.pdf | 607.61 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 356.37 kB | Adobe PDF | View/Open |
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