Medical Tourism in Andhra Pradesh-An Empirical Study on Trend Perspectives

Abstract

India is a blend of the traditional and the modern medicine. Now-a-days Medical Tourism has become a form of vacation, and covers a broader range of healthcare services. It is a mixture of leisure, relaxation and fun along with healthcare and wellness. This health holiday idea gives an opportunity to get into a different environment. Patients can enjoy the nature and at the same time take treatment which will improve the health and the general well-being of the patient, just like a rejuvenation process and a complete cleanup of physical, emotional and mental state of mind.India is a blend of the traditional and the modern medicine. Now-a-days Medical Tourism has become a form of vacation, and covers a broader range of healthcare services. It is a mixture of leisure, relaxation and fun along with healthcare and wellness. This health holiday idea gives an opportunity to get into a different environment. Patients can enjoy the nature and at the same time take treatment which will improve the health and the general well-being of the patient, just like a rejuvenation process and a complete cleanup of physical, emotional and mental state of mind.The study aims to verify the growth and effectiveness of medical tourism in India and it identifies the problems and prospects of medical tourism in India. The study analyzes the factors that contribute towards medical tourism in the study area and it assess the satisfaction levels of the patients towards the medical services offered in the select medical hospitals.The study highlights that both clinical and non-clinical factors are having a significant impact on the promotion of medical tourism in Andhra Pradesh. The behavioral intention of the foreign patients were positive and they are having a clean vision towards medical tourism in India. Majority of the foreign patient respondents had preferred the aspects of medical treatment cost differences and hospital Infrastructure as the deciding factors for their visit towards medical treatment in Andhra Pradesh.