Efficacy of Using Social Media as a Campus Placement Strategy

Abstract

The Word Efficacy in the thesis to be treated Effectiveness newlineCampus Placements are one of the most crucial services institutions offers to their students. newlineThey assist students to get, live project, part-time work, industrial projects, summer/winter newlineinternships or full-time jobs; placements are the necessity of contemporary education model. newlineCampus Placement department s or TPO s of every year in placement season comes up with newlinemany creative strategies to mark themselves in front of industries that ensure and provide newlineideal placements for their students. In addition to conventional placements methods, several newlinenew methods are also being explored to identify prospective recruiters and also increase the newlinevisibility of the Institute in these days. newlineEither it s an autonomous institute, a private university or a Government university or newlinecollege every institute in order to succeed in this competitive life, for their institutes sake it is newlineimportant that authorities to do continue studying, and come up with creating innovative newlineideas. This professional conviction also serves as a strong driving force for our educational newlinesystem and institutions of the present era. newlineTherefore, when every organization are coming up with new ideas and are shifting towards newlineimplementing the contemporary thought process and technology, more specifically for newlinecampus placements department it is shifting to online mode, that to social media, for campus newlineplacement activities as promising recruiters already shifted to online recruitment so to match newlinetheir demand campus placements need to start using along with the conventional method newlineplacements. A research thought was sparked to explore whether the same is being actually newlinepracticed by TPO s or still they have not shifted to online mode. newlineWell, the response was yes and this was especially relevant for colleges who, through the newlinedevelopments addressed in this paper, specifically ensured industry placements for their students. newlineThe Internet is not new to recruitment. In fact, e-recruitmen