Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/500130
Title: A Study of Adoption of Digital Marketing by Small Travel Agencies
Researcher: Sharma, Ankita
Guide(s): Sharma, Swati
Keywords: digital marketing,
Engineering
Engineering and Technology
Engineering Multidisciplinary
higher-order construct, Covid-19
Humanities and Social Sciences
PLS-SEM, formative construct,
qualitative study,
Small travel agencies,
tourism,
University: Jaypee Institute of Information Technology
Completed Date: 2023
Abstract: included newline
Pagination: xiv, 200p.
URI: http://hdl.handle.net/10603/500130
Appears in Departments:Department of Humanities & Social Sciences

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01_title.pdfAttached File72.09 kBAdobe PDFView/Open
02_prelim pages.pdf213.21 kBAdobe PDFView/Open
03_table of contents.pdf126.57 kBAdobe PDFView/Open
04_abstract.pdf33.72 kBAdobe PDFView/Open
05_chapter1.pdf151.89 kBAdobe PDFView/Open
06_chapter2.pdf232.89 kBAdobe PDFView/Open
07_chapter3.pdf420.75 kBAdobe PDFView/Open
08_chapter4.pdf444.05 kBAdobe PDFView/Open
09_chapter5.pdf2.93 MBAdobe PDFView/Open
10_references.pdf298.02 kBAdobe PDFView/Open
12_list of publications.pdf273.42 kBAdobe PDFView/Open
13_synopsis.pdf794.25 kBAdobe PDFView/Open
80_recommendation.pdf297.67 kBAdobe PDFView/Open
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