Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/499843
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dc.date.accessioned2023-07-18T06:47:17Z-
dc.date.available2023-07-18T06:47:17Z-
dc.identifier.urihttp://hdl.handle.net/10603/499843-
dc.description.abstractIn a recent year Indian FMCG sector have acquired substantial growth in Indian economy, after the green revolution, industrialization and globalization India emerged as one of the largest FMCG market in the world. Over the period of time domestic companies also giving tough competition to MNC S. Large scale and low-cost production, modern retailing strategies, branding and the intense distribution chain have given FMCG an edge over other rising revenue. newlineIn the age of competition every company is trying to enhance their market share with the competitive marketing strategies. Now a days consumers are very aware about product quality, price, performance, brand image, and retail offers. newlineThe present study is related with the comparative study of domestic companies with MNC S in FMCG sector. newlineThe main objective of the research is to study the relationship between marketing strategy of Patanjali and Procter and Gamble towards brand, market, marketing channel, marketing tactics and promotional schemes. newline
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dc.languageEnglish
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dc.rightsuniversity
dc.titleA Comparative study of Domestic Companies with MNCS in Fast Moving Consumer Goods
dc.title.alternativeA Comparative study of Domestic Companies with MNC S in Fast Moving Consumer Goods
dc.creator.researcherSisodiya, Abhinav singh
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.description.noteDomestic, Multinational companies, Strategy
dc.contributor.guideSingh, A.P.
dc.publisher.placeBhopal
dc.publisher.universityBarkatullah University
dc.publisher.institutionCRIM -Management Institute
dc.date.registered2016
dc.date.completed2022
dc.date.awarded2022
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:CRIM -Management Institute

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01_title.pdfAttached File33.87 kBAdobe PDFView/Open
02_prelim_pages.pdf1.75 MBAdobe PDFView/Open
03_content.pdf123.25 kBAdobe PDFView/Open
07_abstract.pdf46.23 kBAdobe PDFView/Open
08_chapter-1.pdf181.53 kBAdobe PDFView/Open
09_chapter-2.pdf296.36 kBAdobe PDFView/Open
10_chapter-3.pdf227.93 kBAdobe PDFView/Open
11_chapter-4.pdf1.32 MBAdobe PDFView/Open
12_chapter-5.pdf138.11 kBAdobe PDFView/Open
13_annexure.pdf246.13 kBAdobe PDFView/Open
80_recommendation.pdf147.89 kBAdobe PDFView/Open


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