A Comparative study of Domestic Companies with MNCS in Fast Moving Consumer Goods

Abstract

In a recent year Indian FMCG sector have acquired substantial growth in Indian economy, after the green revolution, industrialization and globalization India emerged as one of the largest FMCG market in the world. Over the period of time domestic companies also giving tough competition to MNC S. Large scale and low-cost production, modern retailing strategies, branding and the intense distribution chain have given FMCG an edge over other rising revenue. newlineIn the age of competition every company is trying to enhance their market share with the competitive marketing strategies. Now a days consumers are very aware about product quality, price, performance, brand image, and retail offers. newlineThe present study is related with the comparative study of domestic companies with MNC S in FMCG sector. newlineThe main objective of the research is to study the relationship between marketing strategy of Patanjali and Procter and Gamble towards brand, market, marketing channel, marketing tactics and promotional schemes. newline