Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/49978
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | en_US | |
| dc.date.accessioned | 2015-10-01T04:02:56Z | - |
| dc.date.available | 2015-10-01T04:02:56Z | - |
| dc.date.issued | 2015-10-01 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/49978 | - |
| dc.description.abstract | newline | en_US |
| dc.format.extent | en_US | |
| dc.language | English | en_US |
| dc.relation | en_US | |
| dc.rights | university | en_US |
| dc.title | Effectiveness of visual merchandising : | en_US |
| dc.title.alternative | a study of visual merchandising as a promotional tool in advertising and marketing communication | en_US |
| dc.creator.researcher | Badiger, Nagappa B. | en_US |
| dc.subject.keyword | Advertising | en_US |
| dc.subject.keyword | Advertising - Ancient | en_US |
| dc.subject.keyword | Marketing Communication | en_US |
| dc.subject.keyword | Merchandising | en_US |
| dc.description.note | en_US | |
| dc.contributor.guide | Kushal Kumar, R. | en_US |
| dc.publisher.place | Mysore | en_US |
| dc.publisher.university | University of Mysore | en_US |
| dc.publisher.institution | Department of Studies in Journalism and Mass Communication | en_US |
| dc.date.registered | en_US | |
| dc.date.completed | 2012 | en_US |
| dc.date.awarded | en_US | |
| dc.format.dimensions | en_US | |
| dc.format.accompanyingmaterial | None | en_US |
| dc.source.university | University | en_US |
| dc.type.degree | Ph.D. | en_US |
| Appears in Departments: | Department of Journalism and Mass Communication | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| abstract.pdf | Attached File | 23.94 kB | Adobe PDF | View/Open |
| acknowledgement.pdf | 23.31 kB | Adobe PDF | View/Open | |
| annexure.pdf | 1.23 MB | Adobe PDF | View/Open | |
| chapter 1.pdf | 22.35 MB | Adobe PDF | View/Open | |
| chapter 2.pdf | 850.4 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 4.65 MB | Adobe PDF | View/Open | |
| chapter 4.pdf | 828.18 kB | Adobe PDF | View/Open | |
| chapter 5.pdf | 10.39 MB | Adobe PDF | View/Open | |
| contents.pdf | 23.75 kB | Adobe PDF | View/Open | |
| declaration.pdf | 210.62 kB | Adobe PDF | View/Open | |
| dedication.pdf | 17.77 kB | Adobe PDF | View/Open | |
| title.pdf | 253.73 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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