Users engagement with video entertainment apps on smartphone

Abstract

User Engagement is the quality of the user experience that emphasizes the positive aspect of interacting with an online Application, where users want to use that Application longer and repeatedly. Engaging with a technology stipulates one, to invest one s time, money, attention, and emotion in the use of technology. The ubiquitous medium of Smartphone is one s companion in today s digital era. The various services that a Smartphone offers to individuals range from utilitarian to hedonic purposes. The Video Entertainment Apps on Smartphone, which are keeping the users engaged, occupied and interested, offer them an escape from the reality. De Moor, (2014) defines Quality of Experience as an emotional state, i.e., the degree of delight or annoyance of the user of an Application or service . The quality of experience that the users acquire from engaging with Video Entertainment Apps on Smartphone has been extensively analyzed in the present study. Thus it can be stated that increase in Smartphone proliferation, internet penetration, and Users experience with the Video Entertainment Apps on Smartphone are the key drivers to enhance the engagement of the users with Video Entertainment Apps on Smartphone. The value and satisfaction attained by the users on Video Entertainment Apps on Smartphone automatically lead to the future usage engagement. newline