1. Shodhganga@INFLIBNET
  2. Andhra University
  3. Department of Commerce & Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/489847
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-06-07T10:07:59Z-
dc.date.available2023-06-07T10:07:59Z-
dc.identifier.urihttp://hdl.handle.net/10603/489847-
dc.format.extent425 pg
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleImpact and Effectiveness of Social Media Advertising on Consumer Purchasing Behavior in Consumer Electronics A Study of Select Cities in Andhra Pradesh India
dc.title.alternative
dc.creator.researcherKona Indrani
dc.subject.keywordArt
dc.subject.keywordArts and Humanities
dc.subject.keywordArts and Recreation
dc.description.noteConsumerBuyingBehavior,ELECTRONICSRetailers,ELECTRONICS,SocialMediaAdvertising
dc.contributor.guideV. Krishna Mohan
dc.publisher.placeVishakhapatnam
dc.publisher.universityAndhra University
dc.publisher.institutionDepartment of Commerce and Management Studies
dc.date.registered
dc.date.completed2022
dc.date.awarded2023
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce & Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File88.71 kBAdobe PDFView/Open
02_prelim pages.pdf282.99 kBAdobe PDFView/Open
03_content.pdf27.17 kBAdobe PDFView/Open
04_chapter 1.pdf3 MBAdobe PDFView/Open
05_chapter 2.pdf2.61 MBAdobe PDFView/Open
06_chapter 3.pdf3.32 MBAdobe PDFView/Open
07_chapter 4.pdf2.99 MBAdobe PDFView/Open
08_chapter 5.pdf2.96 MBAdobe PDFView/Open
09_chapter 6.pdf2.42 MBAdobe PDFView/Open
10_annexures.pdf4.79 MBAdobe PDFView/Open
80_recommendation.pdf2.5 MBAdobe PDFView/Open
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