Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/489847
| Title: | Impact and Effectiveness of Social Media Advertising on Consumer Purchasing Behavior in Consumer Electronics A Study of Select Cities in Andhra Pradesh India |
| Researcher: | Kona Indrani |
| Guide(s): | V. Krishna Mohan |
| Keywords: | Art Arts and Humanities Arts and Recreation |
| University: | Andhra University |
| Completed Date: | 2022 |
| Pagination: | 425 pg |
| URI: | http://hdl.handle.net/10603/489847 |
| Appears in Departments: | Department of Commerce & Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 88.71 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 282.99 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 27.17 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 3 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 2.61 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 3.32 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 2.99 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 2.96 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 2.42 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 4.79 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 2.5 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: