1. Shodhganga@INFLIBNET
  2. Gujarat University
  3. School of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/48859
Title: Some aspects of quantitative techniques in effective advertising and media planning
Researcher: Bhatt,Rajshri G
Guide(s): Jaiswal,M C
Keywords: Advertising
Budget
Goals
Markets
Media
Systematic
Television
Upload Date: 31-Aug-2015
University: Gujarat University
Completed Date: 30/06/1989
Abstract: Abstract Available
Pagination: xiii,518p.
URI: http://hdl.handle.net/10603/48859
Appears in Departments:School of Commerce

Files in This Item:
File Description SizeFormat 
01_certificate.pdfAttached File12.52 kBAdobe PDFView/Open
02_abstract.pdf73.39 kBAdobe PDFView/Open
03_acknowledgement.pdf52.33 kBAdobe PDFView/Open
04_content.pdf76.51 kBAdobe PDFView/Open
05_dedication.pdf3.97 kBAdobe PDFView/Open
06_chapter 1.pdf875.17 kBAdobe PDFView/Open
07_chapter 2.pdf2.84 MBAdobe PDFView/Open
08_chapter 3.pdf1.78 MBAdobe PDFView/Open
09_chapter 4.pdf1.56 MBAdobe PDFView/Open
10_chapter 5.pdf2.11 MBAdobe PDFView/Open
12_suggestions for future research.pdf130.33 kBAdobe PDFView/Open
13_appendix i.pdf18.1 kBAdobe PDFView/Open
14_appendix ii.pdf19.28 kBAdobe PDFView/Open
15_appendix iii.pdf48.58 kBAdobe PDFView/Open
16_list of papers from this thesis.pdf58.94 kBAdobe PDFView/Open
17_bibliography.pdf514.28 kBAdobe PDFView/Open
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