Marketing research finding sensitive visualisation mrfsv method for product design with special reference to domestic dishwashing in indian context

Abstract

Marketing Research is always a debatable topic Serious questions are raised about the relevance of marketing research in successful introduction of products and services in the society It has been observed several times that marketing research studies may also lead to wrong decisions In the context of product design the failure may also occur due to ineffective communication of marketing research findings to the designers In order to validate the idea that Marketing Research needs to consi