The Influence of Tv Advertisement On Teenage Students on Family Purchase Decisions Regarding Fmcg in Punjab

Abstract

The market is ever changing and evolving. A huge impact on the market takes place newlinedue to advertising. The marketers keep looking for new and innovative ways to newlinecommunicate with the consumers. The main aim of advertising is to inform, persuade newlineand to remind the consumers of their products and services (Dyer, 1982).. It newlineencourages consumers to buy things by creating awareness about something (Bijmolt newlineet al., 1998). Advertising is a very important tool of promotion. It is a means to nonpersonally newlinepresent or promote goods, services or ideas transmitted via written oral, newlinevisual or audio-visual means to a large audience. The message conveyed is called an newlineadvertisement and is funded by an identified sponsor. It has its effect on everyone newlineright from a small child to an old person. newline