Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/482751
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2023-05-12T07:54:40Z | - |
| dc.date.available | 2023-05-12T07:54:40Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/482751 | - |
| dc.description.abstract | The study examines the status of use of marketing tools in University Libraries of North-Western India in Internet era. Further, the use of various modern marketing tools in University Libraries has been analyzed along with the users needs and perception. The study benefits the entire library professionals community for making essential changes to improve library services by adopting marketing tools, plans, policies and users feedback mechanism to satisfy their needs. The study also suggests further research. newline | |
| dc.format.extent | viii, 234p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Marketing strategies in university libraries in internet era a study of North Western India | |
| dc.title.alternative | ||
| dc.creator.researcher | Gupta, Richa | |
| dc.subject.keyword | Library promotional tools | |
| dc.subject.keyword | Marketing Strategies | |
| dc.subject.keyword | Marketing techniques | |
| dc.subject.keyword | Marketing tools | |
| dc.subject.keyword | University libraries | |
| dc.subject.keyword | User opinions | |
| dc.subject.keyword | Web 2.0 technologies | |
| dc.subject.keyword | Web based marketing | |
| dc.description.note | Bibliography 225-234p | |
| dc.contributor.guide | Shiv Kumar | |
| dc.publisher.place | Chandigarh | |
| dc.publisher.university | Panjab University | |
| dc.publisher.institution | Department of Library and Information Science | |
| dc.date.registered | 2015 | |
| dc.date.completed | 2021 | |
| dc.date.awarded | 2023 | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | CD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Library and Information Science | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 208.53 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 2.99 MB | Adobe PDF | View/Open | |
| 03_chapter 1.pdf | 610.14 kB | Adobe PDF | View/Open | |
| 04_chapter 2.pdf | 555.64 kB | Adobe PDF | View/Open | |
| 05_chapter 3.pdf | 753.35 kB | Adobe PDF | View/Open | |
| 06_chapter 4.pdf | 658.04 kB | Adobe PDF | View/Open | |
| 07_chapter 5.pdf | 899.18 kB | Adobe PDF | View/Open | |
| 08_chapter 6.pdf | 890.39 kB | Adobe PDF | View/Open | |
| 09_chapter 7.pdf | 993.1 kB | Adobe PDF | View/Open | |
| 10_chapter 8.pdf | 646.71 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 2.34 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 812.17 kB | Adobe PDF | View/Open |
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