A Study on Consumers Online Shopping Behavior and Purchase Intent in Delhi NCR

Abstract

The thesis entitled, A Study on Consumer s Online Shopping Behavior and Purchase Intent newlinein Delhi NCR has been subdivided into five chapters. Chapter 1 presents an overview of the newlinestudy detailing its rationale, background, the problem statement, research model and objectives newlinealong with an overview on the research methodology along with the significance of the study. newlineChapter 2 presents a detailed review of extant studies in a systematic manner that finally newlineculminates in the research gaps setting the foundation for this study. In Chapter 3, the research newlinedesign and research methodology used for this study have been explained. Its research newlinephilosophy, strategy and research approach leading the way for the research process is newlineenumerated in the context of the study. In Chapter 4, the detailed discussion dwells upon the newlineanalysis as per the study objectives. It elaborates the demographic profile of the shoppers, their newlineshopping patterns, relationship between the antecedent construct factors with online purchase newlineintent through the descriptive and inferential analysis to meet the objectives and hypotheses of the newlinestudy. Chapter 5 presents final conclusions and recommendations. Besides, it also discussed the newlinecontribution of this study with respect to e-retailers. In the end, the chapter highlights the newlinelimitations of study and scope for future research studies. newline