Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/482580
| Title: | Impact Of Digital Marketing Strategies Towards Online Buying Intentions Among The Consumers A Study With Mediating Effect Of Customer Relationship Management |
| Researcher: | V RENUKA |
| Guide(s): | Ti M SWAAMINATHAN |
| Keywords: | Social Sciences Economics and Business Business |
| University: | University of Madras |
| Completed Date: | 2022 |
| Abstract: | Impact Of Digital Marketing Strategies Towards Online Buying Intentions Among The Consumers A Study With Mediating Effect Of Customer Relationship Management newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/482580 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 186.83 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 130.46 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 72.38 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 321.74 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 171.26 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 249.35 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 465.76 kB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 896.28 kB | Adobe PDF | View/Open | |
| 09_chapter5.pdf | 98.84 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 274.41 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 254.9 kB | Adobe PDF | View/Open |
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