Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/482555
| Title: | Emotions Celebrity Endorsement And Appeal Drivers In Fmcg Commercials And Their Effect On Consumer Purchase Intention |
| Researcher: | T RAGETHA |
| Guide(s): | P S BUVANESWARI |
| Keywords: | Social Sciences Economics and Business Business |
| University: | University of Madras |
| Completed Date: | 2022 |
| Abstract: | newline Emotions Celebrity Endorsement And Appeal Drivers In Fmcg Commercials And Their Effect On Consumer Purchase Intention newline newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/482555 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 72.34 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 298.58 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 44.81 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 208.51 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 416.79 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 244.76 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 388.6 kB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 1.23 MB | Adobe PDF | View/Open | |
| 09_annexures.pdf | 4.05 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 208.58 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: