Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/482416
| Title: | Role of product colour as visual cue on consumer purchasing decision in selected categories |
| Researcher: | Singh,Amrita |
| Guide(s): | Ruparel,Neelima |
| Keywords: | Colour consumer purchase Economics and Business Management Product Social Sciences |
| University: | Gujarat University |
| Completed Date: | 2023 |
| Abstract: | None newline |
| Pagination: | 186p. |
| URI: | http://hdl.handle.net/10603/482416 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 242.42 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 803.03 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 501.8 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 412.45 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 973.1 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 363.47 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 2.38 MB | Adobe PDF | View/Open | |
| 08_annexures.pdf | 663.5 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 660.92 kB | Adobe PDF | View/Open |
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