Customers Awareness and Perception towards Permission Marketing A Study of Selected Service Organization

Abstract

The current research work has been undertaken on the topic A study on newlineawareness preference and perception of customers towards newlinePermission Marketing newlineThe thesis report covers the concepts and theoretical framework of all the newlinevariables under study review of existing literature research methodology newlineanalysis of data and findings of the study and conclusion as well as suggestions newlineTo effectively represent the study work the thesis is divided into six chapters and newlinethe chapter scheme is as follows newlineChapter I Introduction newlineIn this chapter the theoretical framework of the topic is explained with the help of newlinedefinitions concepts and present status and implementation of Permission newlinemarketing for personal and organizational development This chapter explains the newlineconcept of Permission marketing and its role function The research data newlinereveals the views of the respondents who feel promotional calls SMS Emails as newlineuseful or useless which includes various dimensions and encompasses numerous newlinestudies in a sequential manner to attain the objectives. Basically research is being newlinedone in Service sector Banks as bank plays an important role in service newlineorganizations newlineChapter II Review of literature newlineIt gives the review of the study regarding the strategies of permission marketing in newlineservice organizations It highlights the various variables studied by the previous newlinexiv newlineresearchers and discusses their findings to identify appropriate gaps and variables newlinefor the current research work. An extensive review is done to identify the research newlinegap and indicators of present research work and to support the findings of the newlinestudy newlineChapter III Research methodology newlineThis chapter deals with the meaning of research and its concepts used in the newlinepresent work In this chapter various research issues like objectives sampling newlinedata collection tools hypothesis statistical tools and test applied are explained newlinefor clarity on the roadmap of research study The scope limitations and newlinesignificance of the study are also given to substantiate the thesis work Sample of newlinerespondents