Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/481377
| Title: | Influence of Internet Advertising on Consumer Buying Behaviour in Kerala A Study with Reference to Electronic Goods |
| Researcher: | Athma Jayaprakash |
| Guide(s): | Joseph M A |
| Keywords: | Economics and Business Management Social Sciences |
| University: | University of Calicut |
| Completed Date: | 2022 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/481377 |
| Appears in Departments: | Department of Commerce and Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_titlepage.pdf | Attached File | 62.45 kB | Adobe PDF | View/Open |
| 02_preliminarypages.pdf | 807.58 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 76.89 kB | Adobe PDF | View/Open | |
| 04_chapter1.pdf | 626.15 kB | Adobe PDF | View/Open | |
| 05_chapter2.pdf | 348.72 kB | Adobe PDF | View/Open | |
| 06_chapter3.pdf | 897.35 kB | Adobe PDF | View/Open | |
| 07_chapter4.pdf | 349.43 kB | Adobe PDF | View/Open | |
| 08_chapter5.pdf | 392.79 kB | Adobe PDF | View/Open | |
| 09_chapter6.pdf | 567.47 kB | Adobe PDF | View/Open | |
| 10_chapter7.pdf | 357.63 kB | Adobe PDF | View/Open | |
| 11_chapter8.pdf | 200.72 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 201.57 kB | Adobe PDF | View/Open | |
| 13_appendices.pdf | 250.86 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 8.32 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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