Study of Consumer Behavior for Future Prospects Strategic Marketing and Sustainable Development of Clean and Green Energy

Abstract

It is very much clear that clean and green energy is very safe to use and environment friendly. The use of clean and green energy has also exorbitantly increased due to growing demand in various sectors. At the same time, there has been competition for clean and green energy from other alternative energy in the sustainable development of the same. Therefore, the success of clean and green energy businesses for using these energies in the household, commercial, industrial, and transportation sectors can be derived through technical and commercial aspects based on consumer behavior theory, strategic marketingand sustainable development theories. The objective of the current thesis is to critically analyze the consumer behavior of clean and green energy businesses at Abu Road using the primary and secondary survey based on the literature review meta-analysis of previous research papers and data collection with the testing hypothesis of research models. newlineThe consumer behavior study on the technical and commercial aspects of clean and green energy business at Abu Road is based on quantitative and qualitative studies because India s clean and green energy market is immature and it is not so developed at Abu Road. As per the outcome of the study, infrastructure and demand are putting tougher effects as compared to supply and technology on the clean and green energy business at Abu Road. newline newlineThe commercial aspect of clean and green energy use in natural gas vehicles and electric vehicles has been studied based on a qualitative survey regarding the growth of the respective business, different fuels used, respective emission levels for air pollution, and the pros and cons of the respective vehicle. Similarly, a suitable research framework has been made to formulate the hypothesis for the success of clean and green energy vehicles as compared to alternative fuel vehicles. newline newline