1. Shodhganga@INFLIBNET
  2. Hemwati Nandan Bahuguna Garhwal University
  3. Department of MBA
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/479556
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-04-26T11:30:24Z-
dc.date.available2023-04-26T11:30:24Z-
dc.identifier.urihttp://hdl.handle.net/10603/479556-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleSocial Media Content Impact on Generation Z Impulsive buying decision A Study on Hospitality Services
dc.title.alternative
dc.creator.researcherManoj Kumar
dc.subject.keywordBuying Decision
dc.subject.keywordEconomics and Business
dc.subject.keywordHospitality Services
dc.subject.keywordManagement
dc.subject.keywordSocial Media Content impact
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideMamgain, Pradeep
dc.publisher.placeGarhwal
dc.publisher.universityHemwati Nandan Bahuguna Garhwal University
dc.publisher.institutionDepartment of MBA
dc.date.registered2019
dc.date.completed2022
dc.date.awarded2023
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of MBA

Files in This Item:
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80_recommendation.pdfAttached File779.21 kBAdobe PDFView/Open
annexures.pdf411.74 kBAdobe PDFView/Open
ch-1.pdf1.39 MBAdobe PDFView/Open
ch-2.pdf1.47 MBAdobe PDFView/Open
ch-3.pdf991.61 kBAdobe PDFView/Open
ch-4.pdf1.28 MBAdobe PDFView/Open
ch-5.pdf776.21 kBAdobe PDFView/Open
ch-6.pdf1.6 MBAdobe PDFView/Open
ch-7.pdf270.68 kBAdobe PDFView/Open
content.pdf261.15 kBAdobe PDFView/Open
prelim pages.pdf1.06 MBAdobe PDFView/Open
title.pdf243.12 kBAdobe PDFView/Open
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