Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/479556
| Title: | Social Media Content Impact on Generation Z Impulsive buying decision A Study on Hospitality Services |
| Researcher: | Manoj Kumar |
| Guide(s): | Mamgain, Pradeep |
| Keywords: | Buying Decision Economics and Business Hospitality Services Management Social Media Content impact Social Sciences |
| University: | Hemwati Nandan Bahuguna Garhwal University |
| Completed Date: | 2022 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/479556 |
| Appears in Departments: | Department of MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 779.21 kB | Adobe PDF | View/Open |
| annexures.pdf | 411.74 kB | Adobe PDF | View/Open | |
| ch-1.pdf | 1.39 MB | Adobe PDF | View/Open | |
| ch-2.pdf | 1.47 MB | Adobe PDF | View/Open | |
| ch-3.pdf | 991.61 kB | Adobe PDF | View/Open | |
| ch-4.pdf | 1.28 MB | Adobe PDF | View/Open | |
| ch-5.pdf | 776.21 kB | Adobe PDF | View/Open | |
| ch-6.pdf | 1.6 MB | Adobe PDF | View/Open | |
| ch-7.pdf | 270.68 kB | Adobe PDF | View/Open | |
| content.pdf | 261.15 kB | Adobe PDF | View/Open | |
| prelim pages.pdf | 1.06 MB | Adobe PDF | View/Open | |
| title.pdf | 243.12 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: