Role Of Perceived Innovation Characteristics And Information Quality On Perceived Usefulness In Adoption Of Technological Products

Abstract

Innovation is essential in development of technological product. Technological products are newlineadvancing on a day-to-day basis. With various technological products being developed, it has been newlineobserved, the lifecycle of the product has reduced. In a shorter life span of product creation and newlinegrowth, it is a challenge for the marketers to convince customers to accept a product and adopt it. newlineThis study will help the marketers understand various factors that lead to intention to adopt a newlinetechnological product with special reference to wearable technologies. newlineThere have been many adoption theories that have developed to understand the factors leading to newlineadoption of a product. In all the theories, behavioural intentions have played a role. Many models newlinelike Innovation Diffusion Theory (Rogers, 1962), Unified Theory of Acceptance and Use of newlineTechnology (Venkatesh, 2003) were developed to study adoption intention. In various models, newlineit was theorized, perceived usefulness plays an important role in intent to adopt a product. There newlineare many other factors that affect intention to adopt a product. newlineProduct innovation characteristics (PIC) are the characteristics which make new product or newlineinnovation different from other products or innovation. As mentioned by Roger, 1962 and Rogers newlineand Shoemaker, 1971, PIC has five dimensions namely, relative advantage, compatibility, newlinevisibility, trialability, ease of use (complexity). Adoption of a product or innovation is a decision- newlinemaking process which begins with awareness of the product or innovation. There is risk associated newlinein buying new product or innovation. Every person who considers buying a new product or newlineinnovation conducts a cost benefit analysis (McWilliams, and Siegel, 2011). In the study of newlinewearable technology, price associated would be more. With higher price, lies the higher risk. To newlinemitigate the risk associated with the product, informati