Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/475767
| Title: | Role of Brand Loyalty and Brand Image in Business to Business Relationships |
| Researcher: | Vivek, Kittur Prathamesh |
| Guide(s): | Chatterjee, Swagato and Upadhyay, Amit |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Indian Institute of Technology Kharagpur |
| Completed Date: | 2022 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/475767 |
| Appears in Departments: | Vinod Gupta School of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 302.25 kB | Adobe PDF | View/Open |
| 04_abstract.pdf | 12.99 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.13 MB | Adobe PDF | View/Open |
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