Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/47402
Title: | Quantitative methods in media planning |
Researcher: | Nair,Sarla Achuthan |
Guide(s): | Mote,V L |
Keywords: | Approach Cinema Media Motivation Planning Quantitative Resolution Sensitivity |
Upload Date: | 14-Aug-2015 |
University: | Gujarat University |
Completed Date: | 31/12/1980 |
Abstract: | Abstract Available |
Pagination: | ix,291p. |
URI: | http://hdl.handle.net/10603/47402 |
Appears in Departments: | Department of Management |
Files in This Item:
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: