Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/472929
| Title: | A Study on Leveraging Social Media for New Product Development |
| Researcher: | Rautela, Sonica Urmil |
| Guide(s): | Singhal, Tarunkumar |
| Keywords: | Customer Participation Financial Performance New Product Development New Product Development Effectiveness Social Media Social Sciences Social Sciences General Social Sciences Interdisciplinary |
| University: | Symbiosis International University |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | 184 p. |
| URI: | http://hdl.handle.net/10603/472929 |
| Appears in Departments: | Faculty of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 27.34 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 733.17 kB | Adobe PDF | View/Open | |
| 03_chapter 1..pdf | 190.15 kB | Adobe PDF | View/Open | |
| 04_chapter 2..pdf | 580.07 kB | Adobe PDF | View/Open | |
| 05_chapter 3..pdf | 686.05 kB | Adobe PDF | View/Open | |
| 06_chapter 4..pdf | 1.65 MB | Adobe PDF | View/Open | |
| 07_chapter 5..pdf | 143.79 kB | Adobe PDF | View/Open | |
| 10_annexure..pdf | 8.46 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 160.85 kB | Adobe PDF | View/Open |
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