Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/472768
Title: | Antecedents and outcomes of consumer engagement via cause related marketing in Indian context a mixed method study |
Researcher: | Singh, Akansha |
Guide(s): | Pathak, Govind Swaroop |
Keywords: | Economics and Business Management Social Sciences |
University: | Indian Institute of Technology (ISM), Dhanbad |
Completed Date: | 2023 |
Abstract: | Available newline |
Pagination: | |
URI: | http://hdl.handle.net/10603/472768 |
Appears in Departments: | Department of Management Studies and Industrial Engineering |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 73.13 kB | Adobe PDF | View/Open |
02_prelim pages.pdf | 1.73 MB | Adobe PDF | View/Open | |
03_content.pdf | 210.9 kB | Adobe PDF | View/Open | |
04_abstract.pdf | 134.62 kB | Adobe PDF | View/Open | |
05_synopsis.pdf | 226.82 kB | Adobe PDF | View/Open | |
06_chapter 1.pdf | 228.08 kB | Adobe PDF | View/Open | |
07_chapter 2.pdf | 798.83 kB | Adobe PDF | View/Open | |
08_chapter 3.pdf | 347.88 kB | Adobe PDF | View/Open | |
09_chapter 4.pdf | 357.34 kB | Adobe PDF | View/Open | |
10_chapter 5.pdf | 637.33 kB | Adobe PDF | View/Open | |
11_chapter 6.pdf | 534.54 kB | Adobe PDF | View/Open | |
12_chapter 7.pdf | 300.8 kB | Adobe PDF | View/Open | |
13_annexures.pdf | 568.54 kB | Adobe PDF | View/Open | |
80_recommendation.pdf | 372.92 kB | Adobe PDF | View/Open |
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