Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/472768
| Title: | Antecedents and outcomes of consumer engagement via cause related marketing in Indian context a mixed method study |
| Researcher: | Singh, Akansha |
| Guide(s): | Pathak, Govind Swaroop |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Indian Institute of Technology (ISM), Dhanbad |
| Completed Date: | 2023 |
| Abstract: | Available newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/472768 |
| Appears in Departments: | Department of Management Studies and Industrial Engineering |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 73.13 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 1.73 MB | Adobe PDF | View/Open | |
| 03_content.pdf | 210.9 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 134.62 kB | Adobe PDF | View/Open | |
| 05_synopsis.pdf | 226.82 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 228.08 kB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 798.83 kB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 347.88 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 357.34 kB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 637.33 kB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 534.54 kB | Adobe PDF | View/Open | |
| 12_chapter 7.pdf | 300.8 kB | Adobe PDF | View/Open | |
| 13_annexures.pdf | 568.54 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 372.92 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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