A Comparative Study of Effectiveness of Online Recruitment in Manufacturing and Service Sector in Nashik

Abstract

newlineThe recruitment is key managerial function of human resource department. newlineTraditionally, it is believed that an organization makes the people. However, the modern newlinecorporate world has controversial view about people. It considers that it is the people who make newlinethe organization. The Management by Objectives (MBO) approach underlines the principle of newline People First where employees along with the customers can be treated well to achieve newlinecommon goals of an organization. The present research makes an attempt to study Online newlineRecruitment in India. Researcher has built the theoretical framework by analyzing various newlinetheories like Diffusion of Innovation Theory (Rogers) and Attitude Formation. The scope of newlinepresent study is also discussed in this section. newlineIn the discussion of literature review, past learning s about OLR Diffusion Factors, newlineOLR Effectiveness and Attitude to Use OLR are elaborated. OLR Diffusion basically is newlinedependent on Relative Advantage, Observability, Complexity, Compatibility and Trial ability. newlineFurther OLR Effectiveness is dependent on Reliability, Performance, Security and Costeffectiveness. newlineThe most of the existing studies focus on the awareness, attitude and convenience newlineof either job seekers or recruiters/employers. However, the present study covers both newlinestakeholders which make it more comprehensive. Thus based on the research gap, need and newlineobjectives of study were defines. newlineIn this chapter, researcher discusses the Theoretical Constructs i.e. OLR Diffusion newlineFactors, OLR Effectiveness, and OLR Attitude. This was followed by development of newlineHypothesis and proposed model for testing of hypothesis. The research methodology part newlinediscussed reason for Nashik being selected for study, calculation of sample size using Hair et. newlineal., 2006 model. A structured questionnaire was used as a tool to collect primary data and newlinesecondary data was gathered through web sources from research papers, articles, etc. newlineReliability statistics was checked using Cronbach s Alpha reliability test. Relationships of the newlinev