Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/467550
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2023-03-10T04:39:51Z | - |
| dc.date.available | 2023-03-10T04:39:51Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/467550 | - |
| dc.description.abstract | newline | |
| dc.format.extent | x, 161p | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Social media advertisements and its influence on buying behavior of degree college students with reference to fast food industry in Mumbai | |
| dc.title.alternative | ||
| dc.creator.researcher | Coelho, Conrad | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Business | |
| dc.subject.keyword | Buying behaviour | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Fast food industry | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | Location - Knowledge Resource Centre, Kalina | |
| dc.contributor.guide | Menon, Shobha | |
| dc.publisher.place | Mumbai | |
| dc.publisher.university | University of Mumbai | |
| dc.publisher.institution | Commerce, K. P. B. Hinduja College Of Commerce | |
| dc.date.registered | 2019 | |
| dc.date.completed | 2021 | |
| dc.date.awarded | 2022 | |
| dc.format.dimensions | 21*30 | |
| dc.format.accompanyingmaterial | CD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Commerce, K. P. B. Hinduja College Of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 4.83 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 342.95 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 186.54 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 273.13 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 921.27 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 475.83 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 196.73 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 279.81 kB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 637.78 kB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 148.24 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 517.63 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 151.61 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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