Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/467550
| Title: | Social media advertisements and its influence on buying behavior of degree college students with reference to fast food industry in Mumbai |
| Researcher: | Coelho, Conrad |
| Guide(s): | Menon, Shobha |
| Keywords: | Advertising Business Buying behaviour Economics and Business Fast food industry Social Sciences |
| University: | University of Mumbai |
| Completed Date: | 2021 |
| Abstract: | newline |
| Pagination: | x, 161p |
| URI: | http://hdl.handle.net/10603/467550 |
| Appears in Departments: | Commerce, K. P. B. Hinduja College Of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 4.83 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 342.95 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 186.54 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 273.13 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 921.27 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 475.83 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 196.73 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 279.81 kB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 637.78 kB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 148.24 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 517.63 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 151.61 kB | Adobe PDF | View/Open |
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