Comparative study on retail and e tail of selected leading of companies in India

Abstract

Retailing holds an integral part of marketing mix which focuses on managing business in organized manner. Retailing (product, price, place, promotion, people and process) builds relationship between customer and business. In today s scenario with growth of retailing there is requirement for managing retailing industry so as to encash maximum gain from retailing industry. For betterment and growth of retailing communication capabilities, need to be strong as it builds relationship between customer and business activities. With development of retailing, the concept of e-tailing arises so as to deliver better services to the customer with respect to variety, time, quality, delivery and payment etc. At present with new technology, availability of smart phone and internet consumers can use it anywhere and can search for products and services online. It has been observed that the consumers buy online and offline varies because of different reasons. In today s scenario the purchasing power of consumer are increasing day to day as with increase of income. Consumers buy different categories like food, beverages, electronics, apparel, toys, home furnishing etc. of product online and offline. The purchase of high value products need time and evaluation to buy online or offline but the product of low range need comparatively less evaluation and time to take the decision to purchase. Apparel is the category of product that consumer purchase at a higher in number as compared to other products as their range, usage, varieties and demand varies. This research aims to focus on descriptive, exploratory and comparative study of retailing and e-tailing in India. So as to carry retailing and e-tailing in more organized and successful manner. Keywords: Online retailing, offline retailing, consumer, e-tailing, retailing, consumer preferences and consumer behavior newline