Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/46473
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | en_US |
| dc.date.accessioned | 2015-08-11T07:19:25Z | - |
| dc.date.available | 2015-08-11T07:19:25Z | - |
| dc.date.issued | 2015-08-11 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/46473 | - |
| dc.description.abstract | newline | en_US |
| dc.format.extent | xxxviii, 645p. | en_US |
| dc.language | English | en_US |
| dc.relation | en_US | |
| dc.rights | university | en_US |
| dc.title | Marketing strategies of LIC in Kerala | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | M. P. Lakshmanan | en_US |
| dc.subject.keyword | Customer behavior | en_US |
| dc.subject.keyword | Insurance industry | en_US |
| dc.subject.keyword | Kerala | en_US |
| dc.subject.keyword | LIC | en_US |
| dc.subject.keyword | Life Insurance Corporation of India | en_US |
| dc.subject.keyword | Marketing | en_US |
| dc.subject.keyword | Marketing strategies | en_US |
| dc.description.note | Bibliography p. 588-601, Appendices p. 602-645 | en_US |
| dc.contributor.guide | Harikumar, P N | en_US |
| dc.publisher.place | Kottayam | en_US |
| dc.publisher.university | Mahatma Gandhi University | en_US |
| dc.publisher.institution | K G College | en_US |
| dc.date.registered | 24/05/2010 | en_US |
| dc.date.completed | 16/10/2014 | en_US |
| dc.date.awarded | 07/05/2015 | en_US |
| dc.format.dimensions | en_US | |
| dc.format.accompanyingmaterial | None | en_US |
| dc.source.university | University | en_US |
| dc.type.degree | Ph.D. | en_US |
| Appears in Departments: | K G College | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 153.26 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 64.8 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 91.57 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 54.23 kB | Adobe PDF | View/Open | |
| 05_abstract.pdf | 18.43 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 122.38 kB | Adobe PDF | View/Open | |
| 07_list_of_tables.pdf | 60.97 kB | Adobe PDF | View/Open | |
| 08_list_of_figures.pdf | 19.86 kB | Adobe PDF | View/Open | |
| 09_abbreviations.pdf | 72 kB | Adobe PDF | View/Open | |
| 10_chapter1.pdf | 305.52 kB | Adobe PDF | View/Open | |
| 11_chapter2.pdf | 327.21 kB | Adobe PDF | View/Open | |
| 12_chapter3.pdf | 741.12 kB | Adobe PDF | View/Open | |
| 13_chapter4.pdf | 463.88 kB | Adobe PDF | View/Open | |
| 14_chapter5.pdf | 1.21 MB | Adobe PDF | View/Open | |
| 15_chapter6.pdf | 232.76 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 115.93 kB | Adobe PDF | View/Open | |
| 17_appendices.pdf | 327.17 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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