Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/46469
Title: A study on marketing strategies of BSNL in telecommunication services A comparative study with private sector telecommunication service providers in Kerala
Researcher: Sabu, V G
Guide(s): Sreeranganadhan, K
Keywords: Bharat Sanchar Nigam Ltd
BSNL
Customer services
Kerala
Marketing strategies
Telecommunication services
Upload Date: 11-Aug-2015
University: Mahatma Gandhi University
Completed Date: 31/10/2013
Abstract: newline
Pagination: xix,404
URI: http://hdl.handle.net/10603/46469
Appears in Departments:School of Management and Business Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File88.87 kBAdobe PDFView/Open
02_declaration.pdf12.72 kBAdobe PDFView/Open
03_certificate.pdf39.11 kBAdobe PDFView/Open
04_acknowledgement.pdf30.51 kBAdobe PDFView/Open
05_contents.pdf20.9 kBAdobe PDFView/Open
06_list_of_tables.pdf42.96 kBAdobe PDFView/Open
07_list_of_figures.pdf6.33 kBAdobe PDFView/Open
08_abbreviations.pdf12.31 kBAdobe PDFView/Open
09_introduction.pdf444.13 kBAdobe PDFView/Open
10_chapter2.pdf182.61 kBAdobe PDFView/Open
11_chapter3.pdf129.38 kBAdobe PDFView/Open
12_chapter4.pdf1.12 MBAdobe PDFView/Open
13_chapter5.pdf135.76 kBAdobe PDFView/Open
14_summary_conclusion.pdf61.62 kBAdobe PDFView/Open
15_bibliography.pdf82.81 kBAdobe PDFView/Open
16_appendices.pdf340.03 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: