A Study On Buyer Preferences In Super Markets

Abstract

The Word Consumerism has many connotations, depending on who is using the term. Business, government, consumer groups, and academic researches have each developed their own definition of the term. These definitions span the gamut s from challenging society s goals for material goods to reflecting people s desire for better values. One succinct definition is that Consumerism is a social movement of citizens and government to enhance the rights and powers of buyer in relation to sellers other authors have broadened this definition, stating that consumerism, Encompasses the evolving set of activities of government, business and independent organizations that are designed to protect the rights of consumers.Consumerism is concerned with protecting consumers from all organizations with which there is an exchange relationship. There are consumer problem associated with hospitals, libraries, schools, police forces and various government agencies, as well as with business firms . For many years pressure groups have sough to influence organizations to change their products, prices, packaging, advertising and ways of doing business in many different ways. Firms that have been customer focused have seized upon these complaints and turned them into opportunities to provide product and services that are more intune with the market and have used their customer communications effectively to promote the product / service strength either via packaging, advertising or product research. An example of this is the number of different organizations that have been made green claims in recent years. However it is important that if a firm gives into public pressure, it should then manage is communications with customers to get the best Product Research of it changed stance.