Influence Of Television Advertising On Buying Behaviour Of Women Towards Cosmetics

Abstract

Television advertising is the nervous system of the marketer to influence the buying behaviour of women towards the products. It reaches the target audience and communicates successfully the desired information to the market. The role of television advertising in cosmetics is invariable and induces women consumer s towards cosmetics. The escalation of cosmetics usage in our habitual life has increased more demand for cosmetics product in the market. This study aims to find the influence of television advertising on buying behaviour of women towards cosmetics. The type of research used in this study was descriptive research which includes surveys and fact-finding enquiries of different kinds. The study focuses on the factors that affect the buying decisions of women consumers. newline