Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/462980
| Title: | Effects of Celebrity Endorsement on the Consumer Based Brand Equity of Select Indian Online fashion Retailers |
| Researcher: | Sujeet Kumar |
| Guide(s): | Venkata Ramana, V. |
| Keywords: | Economics and Business Management Social Sciences |
| University: | University of Hyderabad |
| Completed Date: | 2019 |
| Abstract: | newline |
| Pagination: | 136p. |
| URI: | http://hdl.handle.net/10603/462980 |
| Appears in Departments: | School of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 1.48 MB | Adobe PDF | View/Open |
| annexures.pdf | 178.4 kB | Adobe PDF | View/Open | |
| chapter-1.pdf | 568.36 kB | Adobe PDF | View/Open | |
| chapter-2.pdf | 248.99 kB | Adobe PDF | View/Open | |
| chapter-3.pdf | 209.6 kB | Adobe PDF | View/Open | |
| chapter-4.pdf | 626.82 kB | Adobe PDF | View/Open | |
| chapter-5.pdf | 315.16 kB | Adobe PDF | View/Open | |
| content.pdf | 195.85 kB | Adobe PDF | View/Open | |
| prelim pages.pdf | 157.28 kB | Adobe PDF | View/Open | |
| title page.pdf | 75.29 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: