A role of hotel industry in the promotion of tourism with Special Reference to Chennai City

Abstract

Hotel industry plays an active role in increasing the employment newlineopportunities and economic status of developed and developing countries and is newlineclosely linked to the tourism industry. The success and survival of hotel industry newlinedepend upon proper service to customer, cleanliness, acceptable hospitality, proper newlinerooms and other facilities, proper customer-relation management, quality newlineemployees, and proper place. However, revenue from hotel and restaurant industry newlinein India during the financial year 2019-20 was 954.32 billion, a growth of 21.27 newlineper cent over the previous year, primarily driven by foreign tourist arrivals that newlineincreased by 14.17 per cent. Currently, there are 1,934hotels approved and newlineclassified by the Ministry of Tourism, Government of India, with a total capacity of newlineabout 1,03,973 hotel rooms. The hospitality industry is expected to grow at a faster newlinerate and reach 1226.76 billion by 2019. It is estimated that over the next two years newline70,000-80,000 rooms will be added across different categories through out the newlinecountry. With this backdrop this study has been undertaken to analyse the newlinesatisfaction level of customers on the services of hotel industry. newline