1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Business Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/461199
Full metadata record
DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-02-18T06:28:58Z-
dc.date.available2023-02-18T06:28:58Z-
dc.identifier.urihttp://hdl.handle.net/10603/461199-
dc.description.abstractAbstract available
dc.format.extentxix, 405p+
dc.languageEnglish
dc.relation390-404
dc.rightsuniversity
dc.titleTransactional marketing vis a vis relational marketing a paradigm shift in strategies in Indian business
dc.title.alternative
dc.creator.researcherPal Choudhury, Archita
dc.subject.keywordSocial Sciences
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.description.note
dc.contributor.guideBhattacharya, Mahua and Kundu, Amit
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.publisher.institutionDepartment of Business Management
dc.date.registered
dc.date.completed2022
dc.date.awarded2022
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Business Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File140.89 kBAdobe PDFView/Open
02_prelim pages.pdf280.53 kBAdobe PDFView/Open
03_contents.pdf238.21 kBAdobe PDFView/Open
04_abstract.pdf678.08 kBAdobe PDFView/Open
05_chapter 1.pdf5.98 MBAdobe PDFView/Open
06_chapter 2.pdf624.54 kBAdobe PDFView/Open
07_references.pdf3.21 MBAdobe PDFView/Open
80_recommendation.pdf140.89 kBAdobe PDFView/Open
Show simple item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge:
Admin Tools