1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Business Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/461199
Title: Transactional marketing vis a vis relational marketing a paradigm shift in strategies in Indian business
Researcher: Pal Choudhury, Archita
Guide(s): Bhattacharya, Mahua and Kundu, Amit
Keywords: Social Sciences
Economics and Business
Management
University: University of Calcutta
Completed Date: 2022
Abstract: Abstract available
Pagination: xix, 405p+
URI: http://hdl.handle.net/10603/461199
Appears in Departments:Department of Business Management

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01_title page.pdfAttached File140.89 kBAdobe PDFView/Open
02_prelim pages.pdf280.53 kBAdobe PDFView/Open
03_contents.pdf238.21 kBAdobe PDFView/Open
04_abstract.pdf678.08 kBAdobe PDFView/Open
05_chapter 1.pdf5.98 MBAdobe PDFView/Open
06_chapter 2.pdf624.54 kBAdobe PDFView/Open
07_references.pdf3.21 MBAdobe PDFView/Open
80_recommendation.pdf140.89 kBAdobe PDFView/Open
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