Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/460384
| Title: | Intrusive Advertising Drivers And Consequences A Study On Consumers Response To Online Advertisements |
| Researcher: | M S SWETHA |
| Guide(s): | P S BUVANESWARI |
| Keywords: | Social Sciences Economics and Business Management |
| University: | University of Madras |
| Completed Date: | 2022 |
| Abstract: | newline Intrusive Advertising Drivers And Consequences A Study On Consumers Response To Online Advertisements |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/460384 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 150.56 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 494.19 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 67.21 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 220.59 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 496.89 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 303.02 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 662.47 kB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 1.76 MB | Adobe PDF | View/Open | |
| 09_annexures.pdf | 1.46 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 254.45 kB | Adobe PDF | View/Open |
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