Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/460199
| Title: | Celebrity Endorsements in Advertising_ Impact on Consumers Perception Attitude and Purchase Intention |
| Researcher: | Gupta, Ruchi |
| Guide(s): | Kishor, Nawal and Verma, D.P.S. |
| Keywords: | Commerce Economics and Business Management Social Sciences |
| University: | Indira Gandhi National Open University IGNOU |
| Completed Date: | 2016 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/460199 |
| Appears in Departments: | School of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 178.22 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 686.99 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 293.17 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 530.08 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 558.83 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 577.45 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 752.46 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 1.48 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 914.25 kB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 647.64 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 2.04 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 823.86 kB | Adobe PDF | View/Open |
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